The Power of a Well-Managed Brand
My politics are my own business, but I have to give “props” to the team behind the Barack Obama branding initiative.
Not only is the campaign’s red, white and blue logo — an “O” which evokes a rising sun — simple, effective and easily identifiable, but it sometimes seems as if the campaign’s volunteers have been issued copies of a style manual … and they’re actually paying careful attention to it! Campaign communiqués are all set in Gotham, an elegantly simple font that gives a very American look to all the campaign’s communications, including its website.
In the interest of bipartisanship — and because this blog entry should in no way be construed as an endorsement of any political candidate — you should also check out the websites of candidates John McCain and Hillary Clinton for comparison.
Not only is the campaign’s red, white and blue logo — an “O” which evokes a rising sun — simple, effective and easily identifiable, but it sometimes seems as if the campaign’s volunteers have been issued copies of a style manual … and they’re actually paying careful attention to it! Campaign communiqués are all set in Gotham, an elegantly simple font that gives a very American look to all the campaign’s communications, including its website.
In the interest of bipartisanship — and because this blog entry should in no way be construed as an endorsement of any political candidate — you should also check out the websites of candidates John McCain and Hillary Clinton for comparison.
Labels: : Obama, brand management firms, branding, Clinton, Gotham, graphic design, logo, McCain, presidential campaign, websites
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