Friday, October 22, 2010

“We Are Happy to Serve You”:

Leslie Buck was a successful businessman and an inspired graphic designer. You may never have heard of him, but I can almost guarantee that you are intimately familiar with one of his classic designs … especially if you live in New York City.

Dubbed the “Anthora” the blue and white paper cup featured Greek vases, steaming coffee cups and the legend “WE ARE HAPPY TO SERVE YOU,” emblazoned in gold.

A Holocaust survivor, Buck was an executive at Sherri Cup in the mid-1960s. According to The New York Times,”Since many of the city’s diners were owned by Greeks, Mr. Buck hit on the idea of a Classical cup in the colors of the Greek flag. Though he had no formal training in art, he executed the design himself. It was an instant success.”

It’s an impressive example of the timelessness of great graphic design.

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